Post by shahadat560 on Jan 18, 2024 1:59:33 GMT -8
TikTok has become the favorite social network of minors , who dedicate almost the same time to it as they do to YouTube during the confinement period derived from the Covid-19 pandemic, according to the study Apps and digital natives: the new normal by Qustodio .
The research published this Wednesday includes the analysis of the anonymous online habits of 60,000 volunteer families with children between 4 and 15 years old, who reside in Spain, the United Kingdom and the United States.
The conclusions of the study, which covers the period February 2019 to April 2020, indicate that YouTube is the preferred platform for online videos (seven out of ten children use it) and is the second most used platform to watch videos on television, after Netflix.
In this sense, the report indicates that the consumption Country Email List of videos on YouTube among minors has increased by 50% on average since May 2019, with boys spending the most time on this platform, around 20% more than girls. .
Before the health crisis, minors spent an average of 86 minutes a day (United States), 75 minutes (United Kingdom) and 63 minutes (Spain) watching videos on YouTube. During the months of confinement (March-April) the time has increased to 97 minutes (United States), 83 minutes (United Kingdom) and 75 minutes (Spain).
In relation to the time slot with the most use of the platform, the study highlights that the "peak hour" occurs during the day, that is, during school hours, and not during leisure hours.
USE OF THE SOCIAL NETWORK. Regarding the use of social networks by minors until February 2020, the most popular were Instagram, TikTok and Snapchat, followed by Facebook and Pinterest. In Spain, one in two minors has a profile on Instagram.
However, with the Covid-19 crisis, TikTok has moved to first place in terms of number of followers in the three countries, leaving Instagram in second position. TikTok has become the preferred social video platform for most young people during confinement.
In this way, the research reveals that, during confinement due to the coronavirus pandemic, minors spend an average of 75 minutes a day on YouTube and 71 minutes on TikTok.
Regarding the time that minors spend on social networks, the report estimates that in the last year it has increased around 100%, reaching up to 200% during the months of quarantine in these countries.
The research published this Wednesday includes the analysis of the anonymous online habits of 60,000 volunteer families with children between 4 and 15 years old, who reside in Spain, the United Kingdom and the United States.
The conclusions of the study, which covers the period February 2019 to April 2020, indicate that YouTube is the preferred platform for online videos (seven out of ten children use it) and is the second most used platform to watch videos on television, after Netflix.
In this sense, the report indicates that the consumption Country Email List of videos on YouTube among minors has increased by 50% on average since May 2019, with boys spending the most time on this platform, around 20% more than girls. .
Before the health crisis, minors spent an average of 86 minutes a day (United States), 75 minutes (United Kingdom) and 63 minutes (Spain) watching videos on YouTube. During the months of confinement (March-April) the time has increased to 97 minutes (United States), 83 minutes (United Kingdom) and 75 minutes (Spain).
In relation to the time slot with the most use of the platform, the study highlights that the "peak hour" occurs during the day, that is, during school hours, and not during leisure hours.
USE OF THE SOCIAL NETWORK. Regarding the use of social networks by minors until February 2020, the most popular were Instagram, TikTok and Snapchat, followed by Facebook and Pinterest. In Spain, one in two minors has a profile on Instagram.
However, with the Covid-19 crisis, TikTok has moved to first place in terms of number of followers in the three countries, leaving Instagram in second position. TikTok has become the preferred social video platform for most young people during confinement.
In this way, the research reveals that, during confinement due to the coronavirus pandemic, minors spend an average of 75 minutes a day on YouTube and 71 minutes on TikTok.
Regarding the time that minors spend on social networks, the report estimates that in the last year it has increased around 100%, reaching up to 200% during the months of quarantine in these countries.