Post by account_disabled on Feb 19, 2024 23:10:58 GMT -8
Keyword research FAQs Source: on “socks,” your keywords could include “men’s socks,” “socks with stripes,” “reading socks,” or “crew cut white men’s socks.” Do you notice how more specific phrases indicate that someone is actively searching for your specific product? A customer who is searching for specific phrases like these is more likely ready to buy, and you want them to click on your ad. Don’t Be Afraid to Exclude Keywords A negative keyword list is an excellent tool for reducing the number of clicks on your ad. But why would you want to prevent someone from clicking your ad? The answer is simple: they’re not your customer.
Maybe you sell cross-stitch patterns on your eCommerce site. You don’t want someone to click on your ad if they’re looking for free cross-stitch patterns because they’re not likely to pay for yours. By excluding Uruguay Mobile Number List the word “free,” you narrow your target audience down to people who might actually buy from you. You can use negative keywords to weed out anything you don’t want to be found for. You can even exclude your competitors by adding them to the list of negative keywords. If someone searches for your keyword and the competitor’s name, your ad won’t show up.
Of course sometimes it’s a good strategy to bid on key phrases that include your competitor’s name, especially if you’re building brand awareness. Placing an ad alongside your competitors can sometimes help you find customers who are looking for an alternative. Make Your Website Inviting What happens when a customer clicks on one of your Facebook (FB) eCommerce ads? Most likely, you’ll take them to a product page related to your ad. It could be the cross-stitch pattern or the socks. This is an important step because this potential customer is on your website now.
Maybe you sell cross-stitch patterns on your eCommerce site. You don’t want someone to click on your ad if they’re looking for free cross-stitch patterns because they’re not likely to pay for yours. By excluding Uruguay Mobile Number List the word “free,” you narrow your target audience down to people who might actually buy from you. You can use negative keywords to weed out anything you don’t want to be found for. You can even exclude your competitors by adding them to the list of negative keywords. If someone searches for your keyword and the competitor’s name, your ad won’t show up.
Of course sometimes it’s a good strategy to bid on key phrases that include your competitor’s name, especially if you’re building brand awareness. Placing an ad alongside your competitors can sometimes help you find customers who are looking for an alternative. Make Your Website Inviting What happens when a customer clicks on one of your Facebook (FB) eCommerce ads? Most likely, you’ll take them to a product page related to your ad. It could be the cross-stitch pattern or the socks. This is an important step because this potential customer is on your website now.